B.A. — Marketing Management
Singidunum University (Belgrade)
Business and marketing studies with focus on strategy, management and practical application.
Marketing Business Management
Dejan Dabic
Marketing professional focused on digital growth, content strategy and modern web tools.
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Skills & Tools
Digital Marketing Strategy
Strategy, positioning, offers, and campaign planning with a focus on measurable outcomes.
Paid Ads (Meta & Google)
Meta Ads & Google Ads fundamentals: targeting, creatives, reporting, and optimization mindset.
Analytics & Conversion
Google Analytics basics, performance tracking, reporting, and conversion-oriented improvements.
Content & Social Media
Content planning/creation/reporting, community management, and influencer collaboration basics.
Web Skills (Plus)
Working knowledge of HTML, CSS, JavaScript, Astro, Git/GitHub — enough to build and maintain modern marketing sites.
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Work Experience
Assistant Store Manager (Acting Store Manager)
Fossil Group
Feb 2025 — Dec 2025
Metzingen, Germany
Managed daily operations and coordinated an international team in a fast-paced outlet environment. Supported planning and execution of marketing and promotional activities, collaborated on messaging/timing with the outlet center, and used performance data to improve future campaigns. Also supported hiring, onboarding, training and scheduling.
Campaign PlanningPromotionsKPI TrackingTeam LeadershipReporting
Store Supervisor
Under Armour
Apr 2024 — Jan 2025
Metzingen, Germany
Supervised team members to achieve sales and performance targets, supported onboarding and training, monitored KPIs and shared insights with management. Acted as a communication bridge between team and management to keep operations running smoothly.
Retail OperationsTeam LeadershipSales KPIsCustomer Experience
Assistant Cinema Manager
Traumpalast (Lochmann Filmtheaterbetriebe)
Jan 2023 — Apr 2024
Esslingen, Germany
Supported cinema management with operational coordination and team supervision. Collaborated with the marketing team on campaign execution, menu concepts and graphic assets, contributing to smoother operations during peak showtimes and premieres.
OperationsMarketing CollaborationTeam CoordinationGraphic Design Support
Technical Manager
Cineplexx Serbia
Sep 2018 — Jan 2023
Belgrade, Serbia
Led technical operations across screenings and coordinated staff training and procedures. Successfully supported a major film festival with 200+ screenings and tight schedules. Worked closely with marketing on pre-show advertising placement and partner coordination.
Team LeadershipOperationsTrainingAdvertising Coordination
Marketing Intern
Cineplexx Serbia
May 2022 — Aug 2022
Belgrade, Serbia
Supported coordination of advertising placements with partner companies, learned strategic positioning based on audience interests and schedules, contributed to website improvement initiatives, and gained hands-on experience across marketing tasks including research and customer engagement.
AdvertisingContent SupportWebsite ImprovementsReporting
Cinema Operations (Ticketing / Floor)
Cineplexx Serbia
Sep 2015 — Sep 2018
Belgrade, Serbia
Supported daily cinema operations with a focus on guest flow, ticket control strategies and service standards, maintaining smooth operations during high-traffic showtimes and premieres.
OperationsCustomer ServiceOrganization
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Studies
Online Marketing Manager (Social Media Focus)
Social Media Akademie (WEKA Media GmbH & Co. KG)
Completed a 42-lecture remote program covering online marketing strategy, social networks (TikTok/Meta), content planning/creation/reporting, influencer marketing, community management, SEO/SEA, Google Ads & analytics, conversion optimization, media planning, pricing and online law (Dec 2025 – Mar 2026).
Digital Marketing Social Media SEO/SEA Google Ads Analytics Conversion
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